Beverly Hills Bicycle & Pedestrian Education & Safety Campaign

Project Status: Implementation Complete

Together with Alta Planning and Design and thanks to funding from the Southern California Association of Government’s (SCAG’s) Sustainability PlanningGrant program, Street Plans led the development and implementation of the Beverly Hills demonstration project.

The project focused on advancing the City’s goal to enhance safety, walkability, and encourage the use of active modes. The project team engaged residents, stakeholders, community partners, and visitors through a series of online surveys, and met with owners within the immediate vicinity of the project area to discuss the project. 

Street Plans also hosted two interdepartmental charrettes to discuss design concepts, material durability, and seek guidance about the implementation. Several design options were considered for the street mural, each inspired by a different aspect of Beverly Hills’ architectural history. The street mural pattern selected by the Traffic and Parking Commission is an homage to the iconic wallpaper found in the Beverly Hills Hotel that depicts banana leaf fronds against a pink background. 

The final design included 4 curb extensions at the CamdenDrive/Brighton Way intersection with delineators and planter boxes to provide greater separation between people and moving vehicles. Bike racks were also placed on the northeast and southeast curb extensions, making this project a more bike-friendly destination. 

Street Plans developed an installation guide with step-by-step instructions for paint applications and worked closely with Public Works staff on to the installation of the demonstration, supporting traffic control as well as striping, stencil application, and installing the bollards, planters, and bike racks. The day of the installation, Street Plans trained city Public Works staff on stencil application, building the city’s internal resources to replicate a similar project in the future.